Fall 2008 Workshop Series & Healthcare Roundtable:

Save the Dates of September 25, 26 & October 3

Thursday, September 25 Healthcare Roundtable

Empowered Healthcare Consumers: Boon or Bane?

We live and conduct business in a healthcare environment characterized by consumer empowerment and increasing direct-to-consumer marketing. Whether
you love or hate the “…ask your doctor if (fill in the blank) is right for you…” strategy, you will likely agree that this and related approaches are dominating much of healthcare marketing strategies and tactics taking place today.

Physical and mental health practices, hospitals, surgical centers, allied health providers, and other healthcare service and product providers must craft marketing plans reflecting, managing, and utilizing current marketing data and wisdom related to the empowered healthcare consumer trend.

Join Packard Judd Kaye principal, Susan Kaye, for this casual and complimentary “business after hours” roundtable discussion with others in a variety of healthcare-related fields. We will brainstorm "best practice" approaches to creating healthcare marketing plans relevant to today's marketing environment.

Friday, September 26 & Friday, October 3

Due to the success of our spring workshops series, we will be offering another program this fall with new marketing, governance, and public relations topics. Once again, we will feature our Affiliates.

Friday, September 26

The ABCs of CRM

& topic TBD

Friday, October 3

The PR Tool Kit: What Works and Why

& topic TBD

Stay tuned for more information and specific topics!

Summer 2008 First Tuesday Brown Bag Series

< Spring 2008 marketing sessions archive >