FRIDAY, MAY 2
8:30 - noon
Take a Good, Long Look in the Mirror:
Does Your Organization’s Identity Match Its Image?
presenter: Liane Judd CEU: .4
Easy answer? Not necessarily. Image is perception, for better or worse, while identity is the visual reality that enhances the image of a business or organization.
In this session, we’ll explore how image is part of everything, from the receptionist answering the phones, to how products and services are delivered, and how employees feel about the organization. The aggregate may not add up to a positive image. Identity is defined by the name, logo, signage, marketing message, even the building; in short, all the physical elements that project information. Here’s where it gets tricky and where we’ll focus our attention: If your organization’s image doesn’t match it’s identity, what do you do next?
Participants will learn:
• how to evaluate image and identity and determine whether each supports the other
• the steps to building a strong, positive image
• the steps to creating a unique and differentiating identity
Noon - 1:00 pm Lunch for all attendees (morning and afternoon)
1:00 - 4:30 pm
The Art of Embedding Your Message in Governance
presenter: Stephanie Cotsirilos CEU: .4
Our discussion will move us beyond the traditional governance hierarchy toward a framework that uses multi-directional information and a flexible command center to carry your message into everything you do. Far from rejecting traditional governance tools, we’ll look at them as portals into a larger, richer communicative world. We’ll look at how the talent you recruit for your organization can transform governance into a mentally athletic model ready to land on its feet.
We will explore the ways in which the mechanics of Board building, governance and management oversight can serve as springboards for
• Organizational self-definition
• Articulating vision
• Message crafting and dissemination
• Cultivating support
• Strategies for sustainability
Participants will come away with an understanding of how to use specific tools as means to transmit their message and stay strategically nimble.
FRIDAY, MAY 9
Noon - 1:00 pm Lunch for all attendees
1:00 - 4:30 pm
Marketing in the Age of “Web 2.0”
presenter: Susan Kaye CEU: .4
Marshall McLuhan, known for his media discourse, said, “Invention is the mother of necessities.” And so it is that technological advances and related cultural expectations have given birth to the need for radically different ways to conduct marketing. Harnessing cutting edge technologies and cultural trends can be seen as “necessities” if, and only if, competitive advantage and return on investment are sought.
A few characteristics of “Web 2.0” influencing goal-oriented marketing are:
• a culture of participation in which consumers crave a role in the creation of products,
services, and marketing communications themselves;
• consumer-to-consumer communication infrastructures poised to propel marketing messages
at a speed previously unheard of in marketing communications; and
• increased consumer control over marketing content and channels that can be leveraged
or lamented by marketers.
Small or large, corporation or human service agency, no organization can afford to ignore these phenomena that impact marketing strategy, tactics, and budgets. Although baffling to many, effective marketing in this environment can be more accessible and affordable than previous approaches.
Participants will come away with a comprehensive understanding of “Web 2.0,” how it impacts marketing strategy and tactics, and how to harness related trends and technologies to advance organizational goals and objectives.
If you want to know how Procter & Gamble’s Tide to Go talking stain relates to the competitive success of your organization in the age of Web 2.0, join us on May 9th.
WEDNESDAY, JUNE 4 NEW DATE!
Noon - 1:00 pm Lunch for all attendees
1:00 - 4:30
The Sales Performance Challenge: Relationships, Results, Revenue
presenter: Paul Myer CEU: .4
Most business professionals know the importance of sales, but few spend the time to understand the selling process or its application to a business situation. Business owners and sales leaders know they and their salespeople could be more efficient, effective and productive, yet few know how to accurately diagnose and correct sales performance problems.
Companies invest in many “solutions”, ranging from new technologies, to exciting incentive programs. Sales training generally takes a back seat to other initiatives and, if offered, often relies on a motivational speaker or other popular sales methodology. Learning to speak the language of relationship or consultative selling offers little in the way of helping new, seasoned or prospective sales professionals build a sophisticated foundation for success.
The Sales Performance Challenge: Relationships, Results, Revenue will begin with a view of the selling process as an extension of the marketing concept. Leveraging a well planned and executed marketing strategy will help sales organizations dramatically improve their results, efficiency and profitability. The session will focus on the understanding, tools and techniques salespeople need in order to provide a drastically higher level of customer service and satisfaction.
› SUMMER 2008 FIRST TUESDAY BROWN BAG SERIES
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