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Packard Judd Kaye offers both customized in-house training and public workshops open to the community. Training modules include, but are not limited to:
- Building and Managing Brand Equity
- Business-to-Business Marketing Strategy
- Development of Mission, Values, and Vision Statements
- Fundamentals of Selling
- Healthcare Marketing
- Integrated Marketing Communications
- Introduction to Strategic Marketing
- Marketing a Consulting Business
- Marketing Financial Products and Services
- Marketing for Service-Driven Organizations
- Marketing Plan Development
- New Product Promotion
- Not-for-Profit Sector Marketing
- Sales Techniques for the Service Sector
- Strategic Brand Management
- Targeting Mid-Life and Older Consumers
- Understanding Consumer Behavior
Customized program curricula are designed to meet the specific needs of the client. The focus is on integrating state-of-the-art marketing research and principles of practice into the proprietary operations of the client organization to create competitive advantage. We work closely with our clients to develop educational offerings that respond to the particular demands of their markets. Attendance is not open to the public.
Throughout the year, Packard Judd Kaye additionally offers a number of educational programs that are open to the community at large.
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